Build the Team
That Builds
the Brand.
We partner with spa, med spa, and wellness brands to build scalable hiring systems, strengthen talent pipelines, and support long-term team growth — so you can hire smarter, scale faster, and operate with confidence.
~1,000
ESTHETICIANS HIRED
10+
YEARS EXPERIENCE
Multi
MARKET OPERATIONS
3
CORE SERVICES
We solve the hiring problem you didn't know you had.
Esthetics Expanded was built to solve a problem most beauty and wellness brands don't realize they have until it's too late—hiring.
Behind every growing spa, med spa, or wellness brand is a team that either drives the business forward or holds it back.
We partner with founders and operators to build scalable hiring systems, strengthen talent pipelines, and support long-term team growth. From fractional talent acquisition to full infrastructure builds, our work is designed to help brands hire smarter, grow faster, and operate more efficiently.
At the same time, we believe the professionals within this industry deserve just as much support as the businesses they work for.
Scalable Systems
Built to grow with your brand, not break under pressure.
Talent Pipelines
Consistent, quality candidates — not last-minute scrambles.
Growth Focused
Strategy that aligns hiring with your revenue and expansion goals.
Pro Support
Career guidance and financial education for beauty professionals.
SERVICES
What We Do
Three core offerings built for beauty and wellness brands ready to hire smarter and grow faster.
Fractional TA Retainer
WHAT I DO
- Own your hiring strategy end-to-end
- Build pipelines (estheticians, front desk, managers)
- Implement structured recruiting processes that actually hold
- Partner with leadership team on workforce planning
WHAT YOU GET
- Faster time to fill
- Better hires with less turnover
- A real recruiting function without the cost of a full-time hire
Flat rate, no per-hire fees · Minimum 3-month engagement. Book a consultation to discuss scope.
TA Infrastructure Build
WHAT I DO
- Build your entire hiring engine from scratch or optimize what you already have
- ATS selection, setup, and configuration
- Job descriptions and scorecards
- Interview guides and hiring SOPs
- Onboarding frameworks your team can actually follow
WHAT YOU GET
- A repeatable, scalable hiring system
- Reduced reliance on agencies
- Clear processes your team can own long after the engagement ends
Typically a 10 to 12 week engagement. Book a consultation to get started.
Growth and Expansion
WHAT I DO
- Recruiting support built for brands that are opening new locations, entering new markets, or scaling fast
- Full sourcing, screening, and hiring for your opening team
- Localized talent pipelines
- Hiring events, school partnerships, and community outreach
- Candidate experience and offer process management
WHAT YOU GET
- Fully staffed locations, faster
- Less stress during your most critical growth windows
- A structured hiring rollout plan that scales with you
Book a consultation to discuss your expansion timeline.
Team Training & Hiring Coaching
WHAT I DO
- Train your spa managers, franchise leaders, and hiring managers to interview with confidence
- Cover structured interviewing, bias elimination, and candidate experience from first touchpoint to offer conversation
WHAT YOU GET
- A team that hires intentionally
- Stronger culture fit from day one
- Reduced mis-hires and faster ramp time for new staff
$750 per session
Half-day format · Custom full-day workshops available. Book a consultation for team pricing.
ATS Advisory and Setup
WHAT I DO
- Assess your current tech stack and identify the right applicant tracking system for your business
- Handle full implementation, workflow configuration, and team training
- Ensure your system is set up to actually support the way you hire
WHAT YOU GET
- An ATS your team will use
- Clean workflows from application to offer
- No more managing candidates in spreadsheets or text threads
Pricing based on platform and scope. Book a consultation to get started.
Not sure where to start?
Every engagement begins with a consultation. We'll talk through where your hiring is breaking down, what you actually need, and whether we're the right fit. No pressure, no pitch deck.
BOOK A CONSULTATION
I've spent over a decade in the beauty and wellness industry — starting as an esthetician and growing into a talent acquisition leader responsible for hiring and scaling teams across multiple markets.
Over the course of my career, I've hired close to 1,000 estheticians and supported the growth of brands expanding from single locations to multi-unit operations.
I've worked inside the business. I understand the pressure of hitting revenue goals, building strong teams, and creating an experience that keeps clients coming back.
Esthetics Expanded was created to bridge that gap. Today, I partner with beauty and wellness brands to build the hiring systems they need to scale.
From First Call to Fully Staffed
Discovery Call
We map your current hiring situation, pain points, and growth goals to identify the right fit.
Custom Strategy
I build a tailored approach — scope, timeline, deliverables — aligned to exactly where you're headed.
Execution
I get to work. Whether it's sourcing candidates, building systems, or training your team — I deliver.
Scale & Support
Once the foundation is in place, we optimize, document, and set your team up to operate independently.
Ready to build a team
that actually scales?
Let's talk about your hiring.
Whether you're scaling fast, opening a new location, or just done dealing with hiring chaos — I'd love to hear where you are and show you what's possible.